Eastern Windows and Doors is a business steeped in family history, with a reputation for outstanding customer care and high-quality installations. Word of mouth and hard work are the foundations for EWD’s success, despite the company not having employed a consistent marketing strategy.
When Alex Bowles took the reins as MD, he wanted to consolidate EWD’s position within Norfolk by building on the company’s existing presence and developing a modern image. His aim was to enhance the firm’s trusted reputation by signalling EWD’s commitment to innovation, reliability and superior products. He also wanted to bring EWD’s brand identity into the 21st century, with a modern look to reflect the vision of the company and to communicate its bedrock values: delivering high-quality PVCu windows and doors – and exceptional customer service.
The initial step was the creation of a new logo and colour palette – a brand refresh!
Once this was in place it was rolled out through stationery, PowerPoint slides, advertising, advertorials, signage, social media and website design, development and hosting. With the help of copywriter Imogen Lees and web tech Ryan Seymour, I have taken the way Eastern Windows and Doors will be seen by potential customers to a higher level and I’m really looking forward to playing a part in the future success of Alex’s company – and if you’re looking to see your home or business premises in a new light, get in touch with Alex on 01603 716022.
A more modern-looking brand that will build on the current success of the Eastern Windows and doors through its professional and stylish look that inspires confidence that the company.
At Eastern Windows & Doors we recently undertook a marketing upgrade which included website, logo as well as advice and actions relating to our wider marketing approach. Andy at Mashuni was recommended to us and working with him has been incredibly useful. Not only is he an expert when it comes to all things marketing, but he has a host of good connections which he’s able to share and a rich knowledge of the local business scene. Combined with his professional and approachable manner, working with Mashuni is something we would strongly recommend.
Alex Bowles – MD, Eastern Windows and Doors
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