The overriding objective of the marketing brief was to make Abate Pest Management appear to be a much larger company than it was without alienating the fantastic customer base it had built up over many years. I needed to create a brand identity that allowed the company to perform against the big players in the market while still staying true to the company ethos, values and customer service.
I created a whole suite of marketing communications with brochures targeting specific market sectors, all of which cross-sold other sectors. The style was simplistic, the imagery striking and this was carried through an entire corporate identity.
The company saw a 30% increase in revenues in the first year!
Positive: Professionalism, Quality, Responsiveness, Value
We had no idea about marketing but knew our industry very well. We had to get this message across and once I had a meeting with these guys I knew it was the right decision to use their skills and expertise. The branding, our current place in the market and the figures say the rest.
Would highly recommend you speak to them.
Jon Blake – MD, Abate Pest Management
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