Parcelnet, the UK’s largest home delivery courier company, needed to re-brand to Hermes. Mashuni (formerly TWO Marketing) were appointed the lead agency to drive the re-brand project forward and to promote the communications to all stakeholders.
The first role as lead agency was to develop the project team and governance reporting mechanisms. A full plan was formulated to cover all aspects of the re-brand, which included people, facilities, communications and customers. Each part of the plan had deliverables, actions and owners. Mashuni (formerly TWO Marketing) then designed, printed and delivered various marketing communications material for both internal and external customers. One of our directors also represented the UK on the European Steering Board to support the ongoing brand development.
Launch of Head Office in Leeds, with Mika Hakinnen as brand ambassador, went smoothly; all internal communications in place on deadline; market place advised of transition via ExCeL exhibition stand, web and offline advertising … and this is what CEO Carole Woodhead had to say :
We were delighted with Mashuni’s (formerly TWO Marketing) creative flair and passion. The results were excellent and delivered great messages to both our internal and external customers. Mashuni has delivered many different assignments for us, including the re-branding of our business from Parcelnet to Hermes, the full management of exhibitions, conferences and events, and the design and print of internal communications material. In addition, Mashuni designed and delivered some excellent, eye-catching advertising campaigns to raise our brand awareness and support customer acquisition plans.
Carole Woodhead – CEO Hermes
If you would like us to help with a re-brand or a new branding project please get in touch.