Trox UK has an outstanding reputation for providing high quality products that are market-leading, innovative and technologically advanced. Service and complacency have been issues in recent years so an advertising campaign to reaffirm the company’s position, and instil fresh confidence in their ability to deliver, was required. Mashuni (formerly TWO Marketing) was asked to provide a solution.
A series of adverts was produced using imagery focussed around air and water – the core elements that the company’s products either move, heat or chill. Such imagery is not typically seen in the industry trade publications, so that alone would attract attention. Coupled with a strong positioning headline – Trust Trox – and copy relevant to both the company and the positioning headline, the campaign served to generate interest in the changes happening at Trox and restore confidence in the reputation for which Trox is globally known.
The six month advertising campaign helped Trox UK to re-establish their position as one of the leading global manufacturers and suppliers of heating and ventilation solutions.