Mashuni gets CNEQT’ed

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CNEQT case study - mashuni brand identity company in Norfolk

What’s in a name? A great deal, if your company wants to engage with its clients, to create a strong and unique identity and to spark conversation. 

Three months ago, team and leadership development guru <a href="https://www website here.linkedin.com/in/tim-culling-5309166?authType=NAME_SEARCH&authToken=qq2p&locale=en_US&srchid=641243461481790508348&srchindex=1&srchtotal=8&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A641243461481790508348%2CVSRPtargetId%3A20187252%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Atrue%2CauthType%3ANAME_SEARCH” target=”_blank”>Tim Culling approached Mashuni to create a brand identity for a new company; part of the remit involved the creation of a name. An important aspect of Tim’s company involves connecting people: developing people who are self-aware and emotionally mature, who create and manage positive relationships with their team, peers and customers. So the idea of connection was a major influence on the decision-making process for the name. However, additionally we wanted a unique name, something that would act as an icebreaker, a point for discussion – hence the name CNEQT.

But of course there’s more to a company’s identity than a name: Mashuni needed to create an icon that represented what CNEQT was about: developing leaders, people who would jump through hoops to get things done. This icon needed to be strong, memorable and non-gender-specific.

Having generated the logo, Mashuni needed to apply it to all the usual suspects: business cards, compliments slips, letterheads, invoices, presentation and proposal templates… and a girls’ football team kit – obviously!

With the identity in place, we then threw ourselves into developing a new website and a 360° feedback form to enable CNEQT to interact with both its growing existing client database and potential new clients. The result can be seen at www.cneqt.com

If you need a fresh approach to branding or a web project, contact Mashuni. We endeavour to think uniquely and creatively about each of our clients, carefully considering what works for each one. And that’s the name of the game.

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