The stands that really grab attention are the ones that have been professionally designed. Especially if they are supported with cohesive, dynamic, punchy sales collateral that accurately reflects the brand, products o services.
It makes no difference if you have a 50 square metre custom made stand or a simple roller banner the messaging should be strong and the calls to action very clear. People will not spend hours looking at these displays, you have seconds to grab their attention, entice them in and then once they are on your stand your sales team can do there work.
Exhibition space is generally expensive so it’s important that you maximise the potential from these stands so that you get a return on your investment.